Mead, a new alcoholic drink, is gaining ground. Karnataka's first mead brand founder, Himavanth, discovered it during his London MBA. His fascination grew into a startup idea. Similarly, Cerana's founders, doctors Yoginee and Ashwini, love mead's natural appeal and alcoholic charm. Their Nashik meadery focuses on Indian flavors. Spotting a lack of beer alternatives, childhood friends Anant and Vinayak launched No Label last year, targeting young consumers with this exciting new option.